These new SHEEN models feature an innovative ILLUMINATION INDEX, which incorporates pop designs and various types of elements to create watch faces that are both fun and attractive. Rhinestones around the bezel further contribute to these brilliantly gorgeous designs, and the hour markers and hands glow with beautiful colors when the LED backlight is turned on. All of this and more makes these models perfect fits to the SHEEN concept of offering trendsetting pop timepiece designs with plenty of dazzle.